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Sheena Matheiken

Irish born, Indian raised, Brooklyn based, Sheena Matheiken is a filmmaker and multidisciplinary designer working across the broad realms of film, technology, and design.

Sheena considers film to be a sacred medium that can subvert today’s hyperactivity and connect us deeply to the depths of our own realities. She is concerned with how technology both influences and implicates culture. She believes in the importance of design, not simply as an end in itself, but as the prerequisite that gives all substantial things their necessary grounding.

In 2001, Sheena completed Urbicide, a short film she shot in Sarajevo four years after the Serbian siege of the city. Urbicide is a portrait of post war landscapes as reinhabited by its natives. The film premiered at the rooftop of ABC No Rio gallery in NYC, on the six month anniversary of 9/11. As the film screened, the very first installation of the Towers of Light beamed into the night sky, adding new context to the piece.

In 2009, Sheena launched the globally acclaimed Uniform Project – a response to the mass trends of disposible fashion – whereby she challenged herself to wear the same dress for an entire year. Designed to be an online fundraiser, the project went viral, acquired millions of views, and raised over $100k for children’s school uniforms in India. Following its success, she was honored as one of Elle Magazine’s Women of the Year.

Most recently, Sheena was Chief Experience Officer at New Laban interdisciplinary space designed to support entrepreneurs working in emerging technologies such as robotics, artificial intelligence, and connected devices. Prior to that, she was Creative Director of Experiential Design at The Mill, a post-production house specializing in all forms of visual storytelling.

Sheena has since left her career in technology and design, and is currently focussing her time exclusively on filmmaking. She is principal & partner at Bricolagista!, an independent filmmaking collective, founded by her husband, Maximón Monihan. Their debut feature film, La Voz De Los Silenciados, is a modern day silent film about a deaf immigrant girl in New York City. The film played to great acclaim in the international film festival circuit and picked up a few awards along the way. Their second feature, Sea to Shining Sea, will be released in 2017.

Drop her a line at s [at] matheiken [dot] com.

Editor & Producer, Sea to Shining Sea, USA  .  2017
Principal & Partner, Bricolagista!, New York . 2016
Chief Experience Officer, New Lab, New York . 2016
Director of Digital Experience, New Lab, New York . 2014
Inaugural Resident at New Inc, New Museum, New York . 2014
Producer, La Voz De Los Silenciados, NY/Guatemala  .  2014
Board of Directors, Boulder Digital Works, Colorado  .  2012
Creative Director, Experiential Design,  The Mill, New York  .  2012
Founder & Creative Director, Uniform Project, New York  .  2010
Assoc. Creative Director, Interactive, Digitas, New York  .  2009
Freelance Art Director/Interaction Designer, New York  .  2006
Digital Design Faculty, Parsons School of Design, New York  . 2002
Filmmaker, Urbicide, Sarajevo, Bosnia & Herzegovina  .  2001
Freelance Art Director, Rubecon, Chennai, India  .  1998

Talks / Panels
Talk, FITC, Toronto .  2015
Guest Lecture, Wharton, Univ. of Pennsylvania, Philadelphia  .  2014
UNIS Keynote, U.N General Assembly, NY. 2013
Social Entrepreneurship Summit, Harvard University, MA  .  2012
Trailblazer Talk, Body & Soul festival, Ireland  .  2012
Executive Workshops, Boulder Digital Works, CO  .  2011
GoogleTalk, Google NY  2011
TEDxDubai talk, Dubai  .  2010
Sustainable Consumption Panel, World Policy Institute, NY  . 2010
Guest Lecture, Fashion Institute of Technology , NY .  2010
Keynote, Qi Global conference, Singapore  .  2010
Singapore Management University Lecture,  Singapore   .  2010
PeopleTree Fashion Forum, Tokyo  .  2010
WorldBank Headquarters Lecture, Washington DC   .  2010
Sustainability Panel, Center for Architecture,  NY   .  2010
Design for Life Panel, London Design Festival,  London   .  2009

Honors / Awards
La Voz De Los Silenciados
Golden Goats Award for Best Feature Film, Ale Kino IFF, Poland  .  2014
Best Director (Maximón Monihan), St. Petersburg Beginning IFF . 2014
Best Sound Design (Michael Coffman), St. Petersburg Beginning IFF . 2014
Young Critics Jury Award, Mumbai International Film Festival . 2013

Mill Touch
Best Touch Interaction, User Experience Awards . 2012
Communication Arts Interactive Annual  .  2012
FWA pick  .  2011

Uniform Project
Woman of the Year, Elle Magazine Canada  .  2009
Top 100 most innovative projects, The Feast NY  .  2009
Nominee, Cooper Hewitt People’s Design Award  .  2009

US Open iPhone App
Forbes, Best branded Apps of 2009
One Show, Interactive Merit  .  2010
Webby Honoree, 14th Annual Webby Awards  .  2010

Communication Arts, Web pick of the week . 2009
FWA Favorite Websites Award . 2009
Design Licks Site of Day . 2009

W3 Award for Best in Fashion . 2007
W3 Award for Best in Visual Appeal . 2007


Masters in Design & Technology, Parsons School of Design, NY
Certificate in Creative writing, The New School, NY
Bachelor of Fine Arts, Stella Maris College, Chennai, India

Matheiken Inc
Creative Director / Design Director / Designer
Design-centric creative practice for web, mobile and experiential realms. Specializing in product development, gestural and haptic interfaces, data visualisation, service design and social innovation.
Brooklyn, NY