Uniform Project
A few years ago, I took a break from commercial work to conceive and launch the Uniform Project — a creative exercise that grew into an online phenomenon. In ...
Mill Touch
One of my first projects after joining The Mill’s new experiential design outfit as creative director, Mill Touch is a large format multi-touch experience ...
AT&T Adworks Lab
Following the success of Mill Touch, AT&T Adworks approached us to help them envision a space where they could showcase their data intelligence to engage CMOs ...
Nike Touch Table
Nike’s Bespoke program is the premium tier of NIKEiD, offering shoe fanatics personal consultations with a Nike designer to create their own customized pair of ...
Mill Brand Video
Corporate videos are rarely fun. It’s never easy to capture the essence of what you do with the right degree of pride and confidence, but tempered with the ...
BOLD
A cultural hub for social innovation, BOLD is a new online property created by design studio Yoxi. Recognizing that social entrepreneurs are not celebrities, but ...
Posterity for 50/50
In the later part of 2011, the Horn of Africa was hit by the most severe drought in 60 years, putting 12 million people at risk. In response, the 50/50 platform ...
Eat The Rich
My contribution to Posterity – the 5050.gd effort for famine relief for East Africa. Hand drawn custom type. These limited edition gallery-quality Giclée prints come ...
TED talk
TEDx Dubai, November 2010. How a little black dress put 300 kids in school; the story of the Uniform Project. Discussing digital philanthropy and online ...
U.P Book
This book chronicles my 365 day journey in my little black dress. Special thanks to friends of U.P in Japan, especially Michiko Ono Amsden, who believed in this ...
Salon iPhone App
One of the key online authorities on news and culture in the U.S since the 90s, Salon finally makes its foray into the much demanded mobile space. The first of ...
Converse dotcom
The brief for the new Converse.com was to put together a distinctive e-commerce experience that reflected their authentic community focussed in art, music, fashion and ...
The Monochrome Set
Highlights from an aerial photo series. 4-color photography captures the monochromatic winter over Toronto, Canada. No color correction was used in exhibiting these ...
Mofongo : Live
A collaboration with friends Jose Ayala aka Mofongo and Adam Harvey. Adam and I created live visualizations for Mofongo’s performances at Monkey Town, Brooklyn in the ...
US Open App
In 2009, USTA released its first US Open iPhone App. As an added bonus to American Express clientele, the App gave Cardmembers a direct line to people who know the game ...
Lo & Behold
In a brief stint with two of my creative compatriots, we created Lo & Behold – a creative umbrella for our collective freelance projects. Shown here are some ...
JK Bond
Identity development for men’s luxury label JK Bond. The brief was to create a motif that captured timeless elegance, beauty and luxury. Below are final
American Express
In the span of my time at Digitas, I worked extensively on a range of creative assignments for Amex digital. As part of the vision team, we worked closely with the ...
Filament Pictures
Identity and title cards for Filament Pictures, a Mumbai based documentary film studio. In quite literal fashion, the marks were created by drawing with
Working Dead
Before the Walking Dead, there was the Working Dead: a covert photo project created as a commentary on corporate drudgery. The Working Dead was conceived and executed ...
Anne Klein
While freelancing at Plenty, I art-directed the online presence for this fashion brand. This iteration of the Anne Klein website went live in 2007 and won the agency ...