The Uniform Project
Conceived, designed and performed a 365-day style challenge critiquing the waste of fast fashion by wearing — and reinventing — the same black dress for a year, using only vintage and second-hand accessories. The daily blog went viral, building a global following at a time before Instagram and TikTok, and raised over $100K for an alternative school in India. The project earned international media recognition and was named among Elle Magazine’s Women of the Year.
The full story
The Little Black Dress was later produced locally as a limited edition of 365 — one for each day of the challenge — and sold out in less than a week, raising another $10K for the cause. The project then evolved into the U.P. Pilot Series, a monthly format pairing one dress with one month and one cause. Each month, a new participant took on the challenge, wearing a single dress while raising funds for a cause of their choice.
