The Uniform Project
Conceived, designed and performed a 365-day style challenge critiquing the waste of fast fashion, by wearing (and reinventing) the same black dress for a year using strictly vintage and second-hand accessories. The daily blog went viral, building a die-hard global following at a time before Instagram and TikTok, and raised over $100K for an alternative school in India. The project earned international media recognition and was named among Elle Magazine’s Women of the Year.
The full story
The Little Black Dress was later produced locally as a limited edition of 365 — one for each day of the challenge — selling out in less than a week, raising an additional $10K for the cause. The project then evolved into the U.P. Pilot Series, a monthly format pairing one little black dress for one month for one cause. Each month, a new participant took on the challenge, styling their LBD while raising funds for a cause of their choice.
