In 2011 the Horn of Africa was hit by the most severe drought, putting 12 million people at risk. Posterity was born as a rapid-response effort, in collaboration with Made by Many — a limited-edition poster series created by The Mill’s design team in aid of the famine. Each poster a limited edition of 50, gallery-quality Giclée prints on 100% cotton rag archival paper with archival inks. All net proceeds went to UNICEF’s relief efforts in the region. The project mobilized The Mill’s creative departments and raised over $5,000 within a week of launch.