OLA

Nike Touch

Creative Director
The Mill · 2012

An interactive coffee table concept for Nike Bespoke, transforming the premium in-store customization experience without losing the intimacy of a one-to-one consultation. Conceived as a seamless blend of furniture, interface and technology, the table hides a sophisticated interactive system beneath its surface, using switchable glass, IR technology and short-throw projection to create a responsive, zero-lag design experience.