AT&T Media Lab

An experiential design project for AT&T, transforming its Media Lab in Midtown Manhattan into an immersive environment for demonstrating AT&T's data intellegence, products and services. The Lab becomes a living, evolving system: visitors select 3D-printed demographic profiles via NFC, shaping the content and data they encounter, while cross-device simulations and physical motion sensors bring AT&T products to life across the space. The system evolves continuously as new content and experiences are added.