New Lab

Chief Xperience Officer

Located in the Brooklyn Navy Yard, in the former epicenter of American shipbuilding, New Lab is an interdisciplinary space designed to support entrepreneurs working in emerging technologies such as robotics, artificial intelligence, and connected devices.

Set in a historic 84,000 sq. ft building in the Brooklyn Navy Yard, New Lab will become home to designers, engineers and entrepreneurs innovating and growing businesses under one roof. The mission of New Lab is to inspire new paradigms in high-tech green manufacturing; to promote interaction between institutions, technical disciplines, designers and local communities;  to provide open access to state-of-the-art facilities for innovators, inventors, and other creative individuals creating meaningful products and technology;  to support the growth of new industries and foster job creation in the U.S.A.

I joined New Lab to spearhead the experience design for its digital platforms, which would be the lynchpin of the brand experience as well as the service layer for its members. Through the official opening of the space in June 2016, we developed the digital layer of New Lab including a Member App with a suite of online tools and services, onsite digital display systems, as well as its web and social presence.

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Matheiken Inc
Creative Director / Design Director / Designer
Design-centric creative practice for web, mobile and experiential realms. Specializing in product development, gestural and haptic interfaces, data visualisation, service design and social innovation.
Brooklyn, NY